Shūchi nawa 羞恥縄
"Shameful" or "humiliation" rope: rope aimed at embarrassment or shame, which Shibari Study distinguishes from the more torturous seme.
Shūchi means shyness or shame (Jisho). Shibari Study’s glossary translates shūchi nawa as shameful rope or humiliation rope and says the humiliation can come from exposure or from cultural shame. It separates the idea from seme, which is more torturous, while noting that shame can be worked into seme scenes. The same glossary lists hazukashii, the feeling of embarrassment, as something that can heighten a scene, and defines kotobazeme, torment with words, as also aiming at humiliation, shame or embarrassment.